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Gregor has worked for more than six years in various management functions for Germany's Axel Springer publishing corporation. Most recently, up to February 2011, as a member of the management team of the WELT group, Berliner Morgenpost, Hamburger Abendblatt, he was responsible for strategy & innovation and commercial management of the Zeitungsgruppe Hamburg. After testing a "prototype tablet" with his core newspaper readers – one year before the iPad – he focused on the topics of digital strategy, digital business models and paid content, bringing his experience in these areas to bear also in strategic group projects.