WAN-IFRA Advisory Services

Insights That Transform Your Business

Peter Lamb

Peter Lamb
New Revenue Generation

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Lamb is a Strategy Consultant, based in Miami, Florida, and specialises in media companies. Lamb's consulting practice focuses on taking sophisticated strategic marketing principles and techniques, learned at Harvard Business School, and syncing them with a hands-on sales approach, to generate new revenue streams for media organisations. Lamb supports newspapers to achieve ROI by focusing on NEW-NEW revenue, defining new roles and skills for your sales team, and creating KPI objectives for your sales staff to drive sales activity and performance.

Some of the companies Lamb has worked with include: El Clasificado, Los Angeles, Calif.; Metroland Media, Canada; Media24, South Africa; Time-Inc, UK; The Flyer Media Group, Tampa, Fla; Sound Publishing, Seattle, Washington; Russ Media, Hungary and Austria.